CI
Color Regulations
The symbol mark has the colors blue and green, which symbolize the advanced technological capacity of Dongsung FineTec Co., Ltd. and the corporate image of eco-friendly green solutions, respectively.
The overall color of Dongsung FineTec Co., Ltd. is Pantone, which we apply first when printing.
- DS Blue Pantone 2945C
- DS Light Blue Pantone Process Cyan C
- DS Green Pantone 576C
- DS Light Green Pantone 583C
Symbol Mark
Dongsung FineTec Co., Ltd.’s symbol mark has the initials “D” and “S” and symbolizes the continuity of business from beginning to end.
Dongsung FineTec Co., Ltd.’s symbol mark also shows the company’s status, which extends over diverse businesses. It also symbolizes its corporate philosophy of ceaselessly accepting new challenges and eradicating common prejudices.
Korean Logo
The Korean logo uses Serif as its font style, and its corners are set as round for structural uniformity with the English logo. The initial and end sounds are rhythmically harmonized for the Korean logo, which is unique to Dongsung FineTec Co., Ltd.
English Logo
The English logo uses Serif as its font style, and its corners are set as round for structural harmony, with a Möbious strip of the same shape.
Signature
Dongsung FineTec Co., Ltd.’s symbol mark and logo are effectively combined and are considered as the official marks of the company. When combined, the ratio, distance, and size may not be arbitrarily changed. Consolidating independence from other surrounding factors is very important.
Mission
To create a beautiful world that the humanity dreams of with eco-friendly clean technology.
Save Energy, Save Environment
Key Values
Creative Destruction
Innovation Thinking
We look into the potential of every idea and always pursue innovation.
We find new ways through curiosity and observation.
Continuous acceptance of challenges
We start our work without fear and conclude it with persistence.
We consider failures as opportunities for learning and continuously look for solutions.
We believe in the possibilities and work to the end to find solutions.
Honesty
Ethics
The staff of Dongsung FineTec Co., Ltd. abide by its fundamentals and principles.
We work honorably.
We honestly acknowledge our errors and take responsibility for them.
Customer First
We always consider what would be best for our customers.
We are fully aware that, if we lose our customers, we lose everything.
We establish a healthy relationship with our customers on the long term.
Values Competent Personnel
Pursues Expertise
We work with our goal of becoming the best in whatever task we work on.
We provide recommendations and extend help, prioritizing the growth of the company and of others.
We prepare in advance for the future by equipping ourselves with the necessary capabilities.
Respect and Consideration
We learn from each other’s differences.
We communicate with honesty and kindness.
We acknowledge and compliment even the small efforts made by others.
Future Goal
To become a company that is respected by the customers of Dongsung FineTec Co., Ltd. as well as the society, and to reach an annual revenue of KRW 1 trillion by consolidating over three global top products and developing over five new eco-friendly technologies by 2020.
